Overview

This case study outlines the redesign process of the Audi Mobile and Smart TV applications. The project was a solo endeavor that aimed to enhance user experience by integrating a more user-friendly interface while maintaining the brand’s established design language.

Problem Statement

The existing Audi apps suffered from usability issues, hindering the user experience. The goal was to leverage existing design elements such as typography and color, and transform the website into a more navigable and engaging application for mobile and television platforms.

Design Process

Research & Analysis

The initial phase involved a thorough analysis of the current Audi app designs. This examination focused on identifying pain points in the user journey, understanding typography and color use, and how they affected the overall user experience.

Wireframing

The second phase was wireframing for both mobile and smart TV platforms, ensuring the layout and interface elements were well-structured and provided a clear, navigable path for users. Early sketches focused on organizing content in an accessible manner, improving search functionality, and refining the visual hierarchy.

Key Features

Improved Navigation

The redesign prioritized easy navigation, with a clear and concise layout, quick access to search, and a more intuitive interface on both mobile and smart TV.

Consistent Branding

Despite the changes, the apps maintained Audi’s branding with the use of consistent typography, color schemes, and imagery, ensuring brand recognition and a seamless user experience.

Enhanced Search Functionality

Both high-fidelity prototypes showcased an improved search feature, allowing for a smoother and more efficient user journey.

High-Fidelity Prototypes

Moving forward, high-fidelity prototypes for both the mobile and smart TV apps were developed. These prototypes served as a refined visual and interactive representation of the new design, showcasing improved usability features while adhering to Audi’s brand identity.

Challenges

A significant challenge was to revamp the app without losing the essence of Audi’s brand identity. Ensuring the design remained familiar to users while enhancing usability required a delicate balance.

Conclusion

The Audi app redesign project exemplifies how a user-centered design approach can elevate the user experience while maintaining brand integrity. By focusing on user needs and leveraging existing design assets, the project successfully delivered a sophisticated and intuitive app experience across different platforms.